Our country is diverse, and the notion of who a “normal” Australian is is an outdated one. The best way to maintain relevance and market share is to make sure you aren’t communicating to your clients and customers that you don’t want their business by making it harder to do business with you than it should be and than your competitors do.

The flipside of this is that clients and customers from marginal and diverse backgrounds are so unused to being considered and accommodated that they are often grateful and become loyal to companies that make even a small effort to ensure that they have a good experience. They will often discuss which businesses are “safe” and willing to make accommodations in online groups and if asked are often generous with feedback to assist in improving your business.

Thinking over the short span of time that two people just from my personal networks needed assistance, it got me thinking “Maybe there are other businesses with questions and problems I am uniquely suited to assist with?”. In discussion with Tom, my dad and my big sister, and after much reading of legislation, policy and paperwork I felt invested enough to engage a business mentor and get started setting up a business model and structure to start providing this service to others.